Takeshi Uchiyamada, Toyota’s Chairman, is known as the grandfather of the Prius. In a recent interview with Automotive News Europe, he predicted a substantial growth of the hybrid market. “I foresee hybrid models pretty soon reaching 20 percent of global sales from about 13 percent to 14 percent now.”
More than 20 years ago, this number seemed unattainable. In 1993, Uchiyamada was put in charge of a Toyota research group called Project G21. They proposed a car that would achieve one and half times the fuel economy of current cars, but top management rejected that and told the team to “Double it,” Uchiyamada said. Now he says he knows the team achieved their mission.
The U.S. is the most successful market for the Toyota Prius and the Prius alone claims about 60 percent of the hybrid market here in the States.
Here at Hurlbert Toyota we love the Prius and how it has been leader in the hybrid market all over the world. If you want to take the plunge and see how much gasoline you can save, come test drive a Toyota Prius today.