The Scion brand was first introduced way back in 2002 to appeal to a younger generation of buyers. However, parent company Toyota announced a few weeks ago that the young brand would be closing its doors for good amid declining sales. The end is coming this summer, which means there won’t be any 2017 Scion vehicles. The young brand was far from a failure in Toyota’s eyes, though.
“Scion achieved its goals of developing unique products and processes, and bringing in new, younger customers to Toyota,” Toyota Motor Company said. “With more than a million cars sold, 70% of Scions were purchased by customers new to Toyota and 50% were under 35 years old.”
All the Scion models won’t be cut completely. Several, namely the FR-S, iA, iM, and C-HR, will be rebadged as Toyota models. The only model to be cut entirely will be the tC sports coupe. That compact sports car will go out with a bang with a “final release series edition” coming before the lights go out.
The brand’s sales peaked around 2006, shortly before the recession hit the auto industry hard. Still, the brand left us with several memorable experiments in marketing. In all, Scion was advertised at pool parties, college tours, web browser toolbars, and on foreheads in Manhattan, just to name a few.
We here at Hurlbert Toyota are sad to see Scion go but we can’t wait to see the newly rebadged Toyota models!