Nov 062015
 

The Specialty Equipment Market Association (SEMA) Show held each year in Las Vegas is one of the hottest auto shows of the year. However, you won’t be seeing any standard off-the-line models. Everything here is custom.

This year, Toyota’s SEMA display will feature 14 custom vehicles, all within the theme of “Let’s Go Places.”

One of the highlights will be the Ultimate Utility Vehicle, which was unveiled earlier this summer as part of Toyota’s Ever-Better Expedition. Despite its hardcore appearance, this is actually the body of a Sienna minivan attached to a Tacoma pickup chassis and then fitted with a TRD supercharger, 22×12-inch Monster Energy off-road wheels, upgraded Heim steering, and a wicked black paint job.

Toyota's SEMA display - Toyota Sienna

This Toyota Sienna body on a Tacoma chassis – as hardcore as they come.

Also on display will be Toyota’s rich motorsports heritage with the Joe Gibbs Racing No. 19 Toyota Camry, which has achieved two Sprint Cup wins so far this year.

This year, Toyota is also giving a nod to its avid fan base and will display five owner-modified Toyota vehicles, including a 1970 Toyota Crown that won Best of Show at Toyotafest, a 1985 Corolla GT-S Hachiroku, and more.

Have you ever been to the SEMA Show?

Feb 112014
 

New off-road TRD Pro Series packages boost performance on Toyota Tundra, Tacoma and 4Runner

Toyota TRD Pro Series

The Toyota TRD Pro Series was unveiled last week at the 2014 Chicago Auto Show.

CHICAGO, Ill. – At the Chicago Auto Show last week, Toyota unveiled its all-new off-road performance-driven TRD Pro Series lineup. The off-road packages, created by the experts at Toyota Racing Development (TRD), will be available on the 2015 Toyota 4Runner, Tacoma, and Tundra.

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Nov 252013
 
2014 Spongebob Highland: Tanked Edition - Toyota

Toyota debuted the 2014 Spongebob Highlander: Tanked Edition at the 2013 SEMA Show recently.

“Who lives in a pineapple under the sea?”

SpongeBob Highlander: Tanked Edition!

Well, it’s more like the sea lives inside this animated crossover. Still, we at Hurlbert Toyota think this customized 2014 Highlander is a spot-on rendition of the popular children’s television show, and we think SpongeBob would agree.

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