May 182015

Scion FR-S

All this week, Toyota engineers have been putting their racing skills to the test driving in the One Lap of America endurance race. Early tomorrow morning, the racers will have driven 3,456 miles over the course of seven days.

The race started May 2nd in South Bend, Indiana, and made stops in Omaha, Nebraska; Denver, Colorado; Pueblo, Colorado; Fort Worth, Texas; Plano, Texas; Tulsa, Oklahoma; and Bowling Green, Kentucky. Then, on Saturday, May 9th, the race finished off where it started back in South Bend.

Two Toyota engineers, Anthony Magagnoli and Stephen Byington, drove a specially built TRD Scion FR-S in the race. They, along with 10 other production engineers, all worked together to prepare the car for the race.

“A race like the One Lap, is a true test of man and machine, said lead driver and Toyota Instrumentation Engineer Anthony Magagnoli, in a statement. “Not only is the vehicle pushed to its limits covering nearly 4,000 miles in seven days with race events at 10 racetracks along the way, but the driver and co-driver are pushed to the max as well having to endure long hours in transit between events with no support crew to help with repairs or maintenance along the way.”

To catch up on all the race action, check out updates, pictures, and videos on the Toyota Production Engineering Motorsports Facebook page.

May 042015

Toyota Mirai FCV Concept

According to a recent announcement, the brand new 2016 Toyota Mirai model – a hydrogen fuel-cell vehicle that emits only water out of its tailpipe – set the pace for the Toyota Owners 400 NASCAR Sprint Cup Series race on April 25th.

This makes the innovative 2016 Mirai the first ever hydrogen-powered pace car at a NASCAR race. The Toyota Mirai pace car set the standard for the racers, but it is also setting a standard for green driving.

The Mirai led the Sprint Cup Series field all the way to the green flag at the Richmond International Raceway. The decision to include the Mirai represents an enormous shift in technology: the first utilization of a hydrogen-powered vehicle in NASCAR.

However – it’s worth nothing that this sort of game-changing moment isn’t new for Toyota, who also brought the first ever hybrid car to pace a NASCAR race in 2009, for the Coca Cola 600. What could be next?

Mar 302015

Olympic Stadium

The Toyota Motor Corporation has announced it is now part of the The Olympic Partner program, which is corporate-speak for saying the automaker is now an official sponsor of the Olympic Games.

Toyota’s sponsorship will be in the mobility category, which is described as covering “vehicles, mobility services and mobile solutions” in the company’s press release. Big surprise, right?

The automaker will remain an Olympic Partner until 2024, throughout which we’ll be treated to three summer and two winter Olympics. The sponsorship takes effect immediately in Japan and globally in 2017.

That means Toyota’s presence at next year’s Summer Olympics in Rio de Janeiro should still be somewhat subdued. However, we can probably expect a full campaign promoting fuel cell vehicles (FCVs) at the 2018 winter processions in Pyeongchang, South Korea.

Hopefully, we can get FCVs to arrive at Hurlbert Toyota at around the same time. They’re basically the next big thing in zero-emissions automotive technology!

Mar 022015

Toyota Camry Pace Car

Toyota and Amy Purdy continued their fruitful and inspiring partnership recently at the Daytona 500, where Purdy, the Paralympic bronze medalist in Para-Snowboard, drove the Toyota Camry Pace Car. Purdy lost her legs to meningitis at age 19, but she’s built an incredible life and legacy for herself since then. She recently appeared in a Toyota Super Bowl commercial narrated by Muhammad Ali reading his incredible “How Great I Am” speech.

Purdy is a thrill-seeker, as made obvious by her Paralympic participation and her competition on “Dancing with the Stars.” However, she had never quite done anything like this. However, Purdy was undaunted by the challenge. “It compares a little bit to what I do,” Purdy said. “I have raced in snowboarding and I race boarder-cross, and we have banked, slalom turns, so I understand line choice.”

In fact, Purdy was a bit disappointed with the restrictions placed upon her as a pace car driver. “I won’t be able to go as fast as I would like to go,” she said. The Camry she drove was a refreshed 2015 model, and it’s the second time the Camry has been the pace car at “The Great American Race.” The Camry has been involved in the race, too, though; Camry drivers have won it five times. Come see us at Hurlbert Toyota to learn more about this race-winning sedan today.

Feb 092015

At this point, we all know that the annual Super Bowl has come to mean more than just the biggest sporting event of the year. It’s also prime time for the year’s greatest commercials, many of them from car companies, such as Toyota.

One of Sunday’s best commercials was the Toyota Camry Amy Purdy commercial, which showcased the bronze-medal-winning Paralympic snowboarder shredding snow in addition to becoming an incredible dancer, defying all the odds.

In the background? Words of legendary champion, Muhammed Ali. The combination of Ali’s words and Purdy’s achievements make for a powerful punch. The ad, called “How Great I Am,” can be watched here on Toyota USA’s official YouTube channel, in case you missed it.

This ad promotes the all-new 2015 Toyota Camry, which was designed to have a bold appearance reflective of its drivers, in addition to hosting all of the latest technology so you can stay tuned-in and social on the go.

Visit us at Hulbert Toyota for more information on this aggressive new model.

Feb 022015

The Super Bowl is undoubtedly a family event. Playing on that aspect, Toyota has initiated a marketing campaign leading up the big game that’s designed to celebrate family and more specifically, to recognize the essential role that fathers play in the dynamics of the family.

The campaign slogan is One Bold Choice Leads To Another. With touching stories of how fathers have positively impacted their families, it’s not hard to catch the automaker’s drift: deciding to be a father is the first in a series of bold choices. But if the stories are to be believed, it’s a profoundly rewarding job as well.

In a pre-Super Bowl lead-up spot, LaVar Arrington, former linebacker for the New York Giants, shares a touching story about how his father cleaned gutters for a living despite having prosthetic legs. Kurt Warner, former quarterback for the St. Louis Rams, describes his father as “my biggest fan.”

As we move closer to the Super Bowl, Toyota has invited everyone to recognize their own fathers by posting a picture of themselves and their fathers using the hashtag #OneBoldChoice.

At Hurlbert Toyota, we can’t wait to watch the big game together with our families.