Mar 122018


Toyota Research and Development

Finding alternative energy resources is a major goal for most automakers, but few can match Toyota’s dedication. The Japanese automaker is opening a new research and development center that will include 11 tracks and employ more than 3,000 people. Once all said and done, Toyota’s research and development center will cost $2.8 billion.

Toyota’s investment marks heightened commitment for the automaker. While the Toyota lineup already features multiple hybrids vehicles, including the 2018 Prius, the new center will allow the brand to diversify the lineup even further.

One of the 11 tracks in the facility will be a miniature Nurburgring, also known as the world’s toughest test track. While the real track measures in at 12.9 miles, Toyota’s smaller track just hits 3.3 miles, and will test steering and braking stability in rigorous driving conditions.

Multiple tracks will be designed to specifically test electric vehicles and effectively create vehicles designed for specific markets. Toyota’s research and development center will put an emphasis on existing markets, like North America, but will also develop vehicles for up-and-coming regions, such as India.

The facility will open partially this year and will be fully operational by 2023. Initially, Toyota will employ a total of 3,300 people at the new center, but that number will rise as research and development continues to increase.

We here at Hurlbert Toyota are very excited to see what Toyota comes up with, and would be happy to show you what they already have.

Feb 052016

2016 Scion FR-S - 2017 Scion vehicles rebranded as Toyota

The Scion brand was first introduced way back in 2002 to appeal to a younger generation of buyers. However, parent company Toyota announced a few weeks ago that the young brand would be closing its doors for good amid declining sales. The end is coming this summer, which means there won’t be any 2017 Scion vehicles. The young brand was far from a failure in Toyota’s eyes, though.

“Scion achieved its goals of developing unique products and processes, and bringing in new, younger customers to Toyota,” Toyota Motor Company said. “With more than a million cars sold, 70% of Scions were purchased by customers new to Toyota and 50% were under 35 years old.”

All the Scion models won’t be cut completely. Several, namely the FR-S, iA, iM, and C-HR, will be rebadged as Toyota models. The only model to be cut entirely will be the tC sports coupe. That compact sports car will go out with a bang with a “final release series edition” coming before the lights go out.

The brand’s sales peaked around 2006, shortly before the recession hit the auto industry hard. Still, the brand left us with several memorable experiments in marketing. In all, Scion was advertised at pool parties, college tours, web browser toolbars, and on foreheads in Manhattan, just to name a few.

We here at Hurlbert Toyota are sad to see Scion go but we can’t wait to see the newly rebadged Toyota models!

 Posted by at 4:55 pm
Apr 182014

Toyota AccessoriesWhen you bought your Toyota, you knew you were getting a great, quality vehicle. Did you also know you were gaining access to Toyota’s line of customized accessories to increase your vehicle’s storage functionality?

Unorganized trunks are a thing of the past with the Prius Cargo Liner. This sectioned, eco-friendly liner is designed to fit perfectly in the back of your Prius and neatly keep your junk in the trunk where it belongs.

The Highlander Cargo Liner turns your trunk, even with the third row folded flat, into a protected zone fit for whatever you may be hauling. The liner prevents spills from spreading beyond its edged border and makes cleanup a whole lot easier.

The Cargo Net is a must have for all those Saturday afternoon grocery trips, for the kids’ soccer ball and dirty cleats, for containing any items you don’t want rolling around in your trunk. The stretchy material makes it easy to fit and hold even the oddest shaped cargo you may be transporting.

Toyota’s innovative Door Edge Guards are a lifesaver. Gone are the days of leaving notes on the car next to yours explaining the new dent in their door and bemoaning the loss of paint on your own. These guards can be factory painted to match your vehicle’s color; and trust us, you’ll be grateful for the protection.

See anything you like? Visit us here at Hurlbert Toyota for your exclusive Toyota accessories.

 Posted by at 4:15 pm