Feb 052016

2016 Scion FR-S - 2017 Scion vehicles rebranded as Toyota

The Scion brand was first introduced way back in 2002 to appeal to a younger generation of buyers. However, parent company Toyota announced a few weeks ago that the young brand would be closing its doors for good amid declining sales. The end is coming this summer, which means there won’t be any 2017 Scion vehicles. The young brand was far from a failure in Toyota’s eyes, though.

“Scion achieved its goals of developing unique products and processes, and bringing in new, younger customers to Toyota,” Toyota Motor Company said. “With more than a million cars sold, 70% of Scions were purchased by customers new to Toyota and 50% were under 35 years old.”

All the Scion models won’t be cut completely. Several, namely the FR-S, iA, iM, and C-HR, will be rebadged as Toyota models. The only model to be cut entirely will be the tC sports coupe. That compact sports car will go out with a bang with a “final release series edition” coming before the lights go out.

The brand’s sales peaked around 2006, shortly before the recession hit the auto industry hard. Still, the brand left us with several memorable experiments in marketing. In all, Scion was advertised at pool parties, college tours, web browser toolbars, and on foreheads in Manhattan, just to name a few.

We here at Hurlbert Toyota are sad to see Scion go but we can’t wait to see the newly rebadged Toyota models!

 Posted by at 4:55 pm
Apr 182014

Toyota AccessoriesWhen you bought your Toyota, you knew you were getting a great, quality vehicle. Did you also know you were gaining access to Toyota’s line of customized accessories to increase your vehicle’s storage functionality?

Unorganized trunks are a thing of the past with the Prius Cargo Liner. This sectioned, eco-friendly liner is designed to fit perfectly in the back of your Prius and neatly keep your junk in the trunk where it belongs.

The Highlander Cargo Liner turns your trunk, even with the third row folded flat, into a protected zone fit for whatever you may be hauling. The liner prevents spills from spreading beyond its edged border and makes cleanup a whole lot easier.

The Cargo Net is a must have for all those Saturday afternoon grocery trips, for the kids’ soccer ball and dirty cleats, for containing any items you don’t want rolling around in your trunk. The stretchy material makes it easy to fit and hold even the oddest shaped cargo you may be transporting.

Toyota’s innovative Door Edge Guards are a lifesaver. Gone are the days of leaving notes on the car next to yours explaining the new dent in their door and bemoaning the loss of paint on your own. These guards can be factory painted to match your vehicle’s color; and trust us, you’ll be grateful for the protection.

See anything you like? Visit us here at Hurlbert Toyota for your exclusive Toyota accessories.

 Posted by at 4:15 pm