You’ll be seeing some exciting new commercials on your TVs soon; in fact, you might have started to notice them already. The new commercials advertise the 2015 Toyota Camry, kicking off the all-new Toyota marketing campaign titled “One Bold Choices Leads to Another.” The commercials show off the completely redesigned Camry, and challenge viewers to live inspired lives, one great choice at a time.
The campaign features six different television spots—“Guitar,” “Breakout,” “Bucket List,” “Fix,” “Movie Premiere,” and “Park”—that each highlight a bold choice in a Camry customer’s life. Keep your eyes peeled for guest star B. B. King in one of the commercials—we’ll leave it to you to guess which one.
The new Toyota marketing campaign—the first campaign under the Total Toyota market model—doesn’t just feature the Camry at random. “The 2015 Camry launch campaign captures what the new Toyota brand is all about,” said Jack Hollis, Vice President, Marketing, Toyota Motor Sales, U.S.A., Inc. “When we created our new marketing model less than a year ago, our quest was to connect with guests in more exciting and relevant ways. This campaign is just the beginning, and we think our drivers will be able to feel the new energy we’re bringing to the brand.”
If you’re looking for a bold and inspired way to change your life, come in to Hurlbert Toyota to check out the Camry today. You’ll see that here at Toyota, we sell more than just cars; we sell lifestyles. So come test drive your new life today!