May 042015

Toyota Mirai FCV Concept

According to a recent announcement, the brand new 2016 Toyota Mirai model – a hydrogen fuel-cell vehicle that emits only water out of its tailpipe – set the pace for the Toyota Owners 400 NASCAR Sprint Cup Series race on April 25th.

This makes the innovative 2016 Mirai the first ever hydrogen-powered pace car at a NASCAR race. The Toyota Mirai pace car set the standard for the racers, but it is also setting a standard for green driving.

The Mirai led the Sprint Cup Series field all the way to the green flag at the Richmond International Raceway. The decision to include the Mirai represents an enormous shift in technology: the first utilization of a hydrogen-powered vehicle in NASCAR.

However – it’s worth nothing that this sort of game-changing moment isn’t new for Toyota, who also brought the first ever hybrid car to pace a NASCAR race in 2009, for the Coca Cola 600. What could be next?

Mar 022015

Toyota Camry Pace Car

Toyota and Amy Purdy continued their fruitful and inspiring partnership recently at the Daytona 500, where Purdy, the Paralympic bronze medalist in Para-Snowboard, drove the Toyota Camry Pace Car. Purdy lost her legs to meningitis at age 19, but she’s built an incredible life and legacy for herself since then. She recently appeared in a Toyota Super Bowl commercial narrated by Muhammad Ali reading his incredible “How Great I Am” speech.

Purdy is a thrill-seeker, as made obvious by her Paralympic participation and her competition on “Dancing with the Stars.” However, she had never quite done anything like this. However, Purdy was undaunted by the challenge. “It compares a little bit to what I do,” Purdy said. “I have raced in snowboarding and I race boarder-cross, and we have banked, slalom turns, so I understand line choice.”

In fact, Purdy was a bit disappointed with the restrictions placed upon her as a pace car driver. “I won’t be able to go as fast as I would like to go,” she said. The Camry she drove was a refreshed 2015 model, and it’s the second time the Camry has been the pace car at “The Great American Race.” The Camry has been involved in the race, too, though; Camry drivers have won it five times. Come see us at Hurlbert Toyota to learn more about this race-winning sedan today.